TechSpex is a comprehensive database-driven website offering research and analysis tools for over 600 machine tool brands. I was part of a small team to work on this brand refresh, developing logo concepts and overall design direction. The final logo is this clean and contemporary wordmark that speaks to today’s serious machine tool buyers. The visual strategy is comprised of detailed b/w machining photography and CAD-like illustrations to convey the sophistication and depth of the product’s search capabilities.

Deliverables:
• Updated brand identity
• Print & display ads
• Tri-fold magazine insert
• Product brochure