Having worked on the first refresh in 2012, I was delighted to be the creative lead and collaborate with the editorial team in further evolving this media brand in 2021.

This refresh entailed slight modifications to the logo and PM logomark with new usage guidelines, expanding the color palette, and redesigning the brand’s staple product, Production Machining magazine. PM provides subject matter expertise on CNC precision machining for the manufacturing of parts through turning machine operations performed on lathes, grinders, and turning mills. To emphasize these “turning” operations, I introduced a family of simple dot patterns and other circular devices that are weaved throughout the magazine and other newly designed print and digital communications.