Girls on the Run of Central New Jersey
Girls on the Run is a nonprofit organization dedicated to empowering girls to recognize and achieve their full potential. Its 10-week after-school program for students in grades 3 through 8 combines physical activity with social and emotional development, culminating in a celebratory 5K run. I partnered with the Central New Jersey Council to streamline its marketing collateral and bring it into closer alignment with national Girls on the Run brand standards. The goal was to create a visual presence that felt boldly delightful, while appealing to prospective schools, community partners, and sponsors. The results brought greater consistency and energy to the council’s communications, helping the organization present a more cohesive and engaging brand across its outreach materials.