The Radnor Conservancy’s marketing materials had evolved over time, resulting in communications with varying visual styles and little consistency from one piece to the next. My task was to evaluate and elevate the Conservancy’s communications, bringing greater consistency and polish while maintaining the flexibility and visual variety the organization preferred. The work included a spring appeal self-mailer, a redesigned annual newsletter, and email communications supporting the organization’s annual tree giveaways. I also explored concepts for a refreshed logo and website redesign, laying the groundwork for a more unified visual identity. Balancing design recommendations with the vision and preferences of leadership was at times challenging, but the result was a more elevated, cohesive approach to the Conservancy’s communications, creating a stronger foundation for its future marketing and outreach efforts.
