The HOW brand not only included an award-winning magazine, but a host of events and competitions serving the business, creativity and technology needs of creative professionals.

I partnered with writers to brainstorm on messaging and themes for HOW’s various conferences and competitions, and developed event logos and the overall look and feel for marketing communications.

Deliverables:
• Event brand identity
• Print/display ads
• Registration brochures
• Emails
• Onsite signage
• Attendee pocket directories
• Conference binders