In preparation for the International Manufacturing Technology Show (IMTS)—the largest industry trade show in the Western Hemisphere managed by AMT, I partnered with the organization’s internal marketing and design team to fulfill the many creative needs for promoting IMTS as well as supporting programs and events powered by AMT. Assignments varied in scope—from creating graphics for their new event app, websites, and emails—to social and print ads, onsite collateral, exhibitor booth graphics, and outdoor signage.