Worked closely with AMT’s marketing and design team to establish a strong, cohesive brand presence for the 2022 International Manufacturing Technology Show (IMTS), the largest manufacturing technology show in the Western Hemisphere. Ensured consistent design execution across pre-event, onsite, and post-event marketing communications, as well as environmental and venue graphics, creating a unified experience for 86,000 attendees from 110 countries. I also designed AMT-specific communications promoting onsite events and their membership lounge, redesigned all of AMT’s membership applications to be cohesively branded, and developed exhibitor directory advertising and booth graphics for partner exhibits. Together, these efforts extended the IMTS experience beyond the show floor while strengthening AMT’s visibility and engagement throughout the event.
