Event Visual Branding

Impact XM’s Rethink Conference and Technology Fair brought together industry experts for a one-day exploration of emerging technology featuring keynote speakers and live demonstrations. Working closely with senior leadership, I shaped the event’s visual identity and overall design direction, translating the company’s strategic objectives into a cohesive visual experience that extended from promotion through the event environment. The design was rooted in Impact XM’s existing visual language, using a system of intersecting grid lines inspired by schematic drawings to create dimensional cubes. Cubes and squares were already distinctive elements within the agency’s identity, making them a natural foundation for this event. A dimensional treatment of “18,” representing the year, anchored the composition while reinforcing the importance of the physical event experience. The visual system created a distinctive and cohesive presence across marketing communications, onsite ephemera, promotional products, speaker presentations, and venue signage—bringing the event to life while reinforcing Impact XM’s experiential marketing capabilities.