Citrix Visual System for Events

Citrix approached Impact XM to develop a scalable visual system for trade shows, meetings, and conferences that would bring greater consistency to event communications and physical environments while reducing deployment time. As part of the team leading this initiative, I focused on the physical space, developing design templates in multiple branded color combinations, formats, and sizes spanning wayfinding and directional signage, exhibit graphics, banners, table drapes, name badges, and a digital attendee survey. To support implementation, I also helped develop an Event Playbook to guide Citrix marketers in planning and executing cohesive event experiences. Working directly with the Citrix team, I organized the complete library within their digital asset management platform, creating a structured folder system with thumbnails and searchable metadata. Together, these tools provided a flexible and organized framework for planning, customizing, and efficiently deploying Citrix events.