Registration brochure
Event exhibitor directory
Postcard, exhibit hall pass, and attendee notepad
Exhibit hall entrance unit
Pop-up banners
Social media graphics
Emails
Top Shops Expo Brand Identity
Served as design lead, collaborating with Gardner Business Media’s Creative and Marketing Director to develop logo concepts for the Top Shops brand, which later evolved into Top Shops Expo—an industry event bringing machining professionals together to share ideas and best practices around technology, shopfloor operations, and business strategy. I helped shape the visual direction for Top Shops Expo and carried it across marketing communications, digital platforms, and the physical event environment. The identity was applied to everything from display advertising, social media, and email campaigns to registration materials, exhibitor directories, hall passes, attendee notepads, signage, and entrance graphics, giving the new event a consistent and recognizable presence from promotion through the event itself.