Recovery Resources Anniversary

Recovery Resources commissioned a distinctive anniversary logo to celebrate 70 years of community impact. Providing support across the continuum of care—from prevention and intervention through recovery—the organization wanted an identity that celebrated its history and reflected how its services work together. I created an anniversary logo that builds on the existing brand while giving the milestone its own visual expression. Circular motifs, typography, and negative space convey connection and continuity, reflecting the organization’s holistic approach to recovery. At the same time, Recovery Resources was looking for ways to drive donors to their annual report. I saw an opportunity to use the anniversary as a way to engage donors and recommended a personalized direct mail piece that recognized and thanked donors, highlighted the impact of their support, and encouraged them to explore the organization’s broader work through the annual report. The direct mail effort included a personalized letter of appreciation and a bifold pamphlet featuring highlights from the annual report, with a QR code linking to the full digital version. Pairing the anniversary with donor outreach created a meaningful way to celebrate the organization’s history, communicate its impact, and strengthen relationships with supporters.