MetroHealth Communications

Partnered with Links Creative Alliance to bring a fresh creative perspective to the MetroHealth brand and push its visual expression in new directions. I worked closely with the creative director and writers to develop design strategies and campaigns that built awareness and trust across the diverse communities MetroHealth serves, while also art directing and mentoring junior designers on select projects. Projects ranged from service-line and pharmacy campaigns and corporate communications to community outreach, wellness, and recruiting initiatives, with creative spanning advertising, social media, brochures, brand guidelines, campus signage, transit and fleet graphics, event signage, and animated presentations. Together, this work helped evolve MetroHealth’s visual presence while maintaining consistency across a complex and diverse range of audiences and touchpoints.

Service line digital signage and billboards