As the agency’s brand steward, I helped strengthen and extend Impact XM’s visual identity across internal communications, marketing materials, and business development initiatives. Working closely with senior leadership, I brought a fresh perspective to the agency’s capabilities brochure, email communications, and corporate presentation deck, redesigning key slides and infographics to bring greater clarity to complex ideas and processes while extending the brand consistently across the agency’s visual communications. I also collaborated with their multidisciplinary design team to create the agency’s installations and onsite materials for major industry events, including CES and ExhibitorLive, helping carry the agency’s visual identity into the physical event environment.