HOW was a leading industry resource for design firms, in-house creative departments, and freelancers, offering design education and inspiration, industry dialogue, and profiles of leading design professionals. In addition to its award-winning magazine, HOW hosted popular events and competitions for creative professionals at all career levels. I partnered with a writer to brainstorm innovative design themes and clever messaging for marketing communications supporting the HOW Design Conference in Atlanta, Austin, and Boston, as well as The InHOWSE Designer Conferences, HOW’s Interactive Design Competition, and In-HOWSE Design Awards. In essence, this was a brass-ring design opportunity—with no brand guidelines to follow, no creative restrictions, and an expectation to think beyond the obvious. I developed a wide range of creative executions, including logos, print and digital advertising, magazine inserts, registration brochures, email communications, venue signage, apparel, speaker presentations, and attendee materials. In keeping with tradition, I also collaborated with a local design firm in each host city to develop limited-edition, silk-screened HOW Design Conference posters for purchase at the event.
